With $10 million in funding from private individuals, Blinkx says it has enough money to last at least though the year without seeking venture capital financing. The companys first goal is to get more users to download its software. One way to do this, says Blinkx CEO Mark Opzoomer, is to partner with companies such as online retailers and publishers; a branded button on the Blinkx toolbar would only return results from the partner companys site. Because downloading the toolbar is free, Blinkx will rely on advertisingin the form of a separate ad button on the toolbar to bring in revenue.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
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