With $10 million in funding from private individuals, Blinkx says it has enough money to last at least though the year without seeking venture capital financing. The companys first goal is to get more users to download its software. One way to do this, says Blinkx CEO Mark Opzoomer, is to partner with companies such as online retailers and publishers; a branded button on the Blinkx toolbar would only return results from the partner companys site. Because downloading the toolbar is free, Blinkx will rely on advertisingin the form of a separate ad button on the toolbar to bring in revenue.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!