Last week I blogged an item about Yahoo CEO Terry Semel predicting that Yahoo's advertising deal with MSN will end when Microsoft launches their own ad network. A new AdWeek article: Yahoo! Sees End To Its Deal With MSN, includes a comment from Ted Meisel, Yahoo senior vice president and head of its Overture Services (aka Yahoo Search Marketing Solution) division.
"The right thing for us to do, as a business, is assume one day that MSN will develop its own ad network," Meisel said. "I don't know when that day is or if it will come. Until then, we're going to continue to serve them well."
The article points out that the current Yahoo/MSN advertising contract runs through June 2006.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!