SEO News

Claria Debuts RelevancyRank: Search Ranking By Behavioral Activity

by , Comments

Claria, the company behind the Gator eWallet software, has released new search relevancy ratings today examining how the top search listings on Google, MSN and Yahoo compare to pages the company says its research shows are actually most relevant. More important, the ratings mark the first use of technology Claria hopes will let it improve the results of major search engines or perhaps offer its own improved search engine.

You'll find the ratings in this company press release, and I examine them more in the Claria Unveils Behaviorial-Based Search Ranking article now posted for Search Engine Watch members. In short, this isn't a battery of tests that you can take to the bank to know who is best.

Instead, it's really meant to showcase the bigger point Claria wants to make. It's now going public with its RelevancyRank system that uses behavioral data to determine what it believes are the best pages on the web for any particular term.

Claria computes this by both monitoring the activities of web surfers and searchers through its own software applications and with partnerships it has with publishers. The company's plan is that the technology will either be licensed to search providers looking to use its data or it may release its own search engine powered by clicktracking and behavioral data itself.

More on this "third generation" of clicktracking in this article for SEW members, Claria Unveils Behaviorial-Based Search Ranking.

The Original Search Marketing Event is Back!
SES DenverSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!

Recommend this story

comments powered by Disqus