The story is now crossing the wires that it's official, IAC/InterActive Corp will acquire Ask Jeeves for $1.85 billion in stock. An investor call open to the public is scheduled for 11AM Eastern here. For some additional background, see also our earlier post WSJ: IAC/InterActiveCorp Close to Acquiring Ask Jeeves.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.