Surfwax has just launched its LookAhead search term suggestion technology combined with Wikipedia into a new site calledWikiWax. Over 600,000 Wikipedia index terms are listed with more than 2,000,000 LookAhead rotations available. Remember, you'll see LookAhead offering suggested entries prior to clicking the search button.
What's a term rotation?
LookAhead automatically rotates Wikipedia index terms, so you can find Abraham Lincoln under both Abraham Lincoln and Lincoln, Abraham. LookAhead automatically inserts a comma after the first word on topics that are rotated, e.g., Abraham, Lincoln.
Another example. A term rotation could also help find the entry for the Boston Tea Party. Of course, it would be found if the searcher enters Boston Tea Party. However, term rotation will also point out the entry if the searcher begins their search by first typing the words "tea party."
By the way, after clicking the search button, you're taken directly to the article on the Wikipedia.org site.
Also, should you find LookAhead oddly familiar to Google Suggest, be aware that Surfwas was actually offering this technology months before Google Suggest, combined with with their news search engine. I blogged about LookAhead and something similar from AOL in this January post.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!