When you need to quickly look up factual information, search engines typically aren't the best tools for the job. Sure, the majors are all continuing to introduce shortcuts that provide ready reference information, either directly or through links to partner web sites. But you're never really sure what you'll get until you try a search.
You're almost always better off going directly to an online ready reference source. In today's SearchDay article, Just the Facts, Please, guest writer Mary Ellen Bates writes about two free, comprehensive and usually reliable sources that can help you find quick answers to factual questions in a hurry.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.