AnalyticsShoppers Search For Deals, Then Buy

Shoppers Search For Deals, Then Buy

A study conducted by shopping service Shopzilla finds that 59 percent of consumers are starting shopping online at a search engine
rather than going directly to a merchant, up from 46 percent three years ago. Search engines would include general purpose search engines like Google or Yahoo, shopping search
engines like Shopzilla, Froogle or Yahoo Shopping or auction sites like eBay.

OK, since the source of the data is a shopping search engine itself, you have to of course question the rosy rise. But a rise doesn’t surprise me. There’s more choice on
the web, and search engines — in particular shopping search engines — make it easier to see the full spectrum of what’s out there.

Also reported are stats saying that 87 percent of online shoppers are now comparing offerings of online retailers against catalog merchants and retail stores to get the
best prices, compared to 71 percent three years ago. The survey involved 923 online buyers. More details in this
press release.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y