Your Ad Here, 10 Words Max from the Wall Street Journal (sub. required to read) looks at how search ads are being used to boost branding rather than to generate sales directly. Intel is just getting its name out with search. Pitney Bowes is said to be trying to build mindshare among executives that later might become customers.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!