Your Ad Here, 10 Words Max from the Wall Street Journal (sub. required to read) looks at how search ads are being used to boost branding rather than to generate sales directly. Intel is just getting its name out with search. Pitney Bowes is said to be trying to build mindshare among executives that later might become customers.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
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