SEO News
Search

Lycos To Distribute Ads Through AlmondNet Post-Search Network

author-default
by , Comments

Lycos in Deal for Search-Targeted Banner Ads from AdWeek covers how Lycos will be distributing its paid listings through the AlmondNet search behavioral targeting system I wrote about in January: New Search Behavioral Network Launched. It's the first significant paid listing vendor to publicly partner with AlmondNet. The company has other partners who haven't yet committed publicly. The AdWeek story also notes that Claria plans its own search behavioral targeting service, based on the data is gathers. See my Claria Debuts RelevancyRank: Search Ranking By Behavioral Activity article from last month for more about how that happens.


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus