Lycos in Deal for Search-Targeted Banner Ads from AdWeek covers how Lycos will be distributing its paid listings through the AlmondNet search behavioral targeting system I wrote about in January: New Search Behavioral Network Launched. It's the first significant paid listing vendor to publicly partner with AlmondNet. The company has other partners who haven't yet committed publicly. The AdWeek story also notes that Claria plans its own search behavioral targeting service, based on the data is gathers. See my Claria Debuts RelevancyRank: Search Ranking By Behavioral Activity article from last month for more about how that happens.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
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