Over at Search Engine Lowdown, Andy reports that a member of his team has possibly discovered a new feature that Google might be testing. Then again, it could be adware.
So what is Google possibly testing? As Beal explains (screenshots provided), an icon at the bottom of web results pages labeled "try alternate searches" allows the searcher to open a new page with searches for related terms. For example, a search for "desktop computer" offers a link to a page of "Try alternate searches" for the queries:
+ computer support
+ computer buying guide
+ free desktop wallpaper
+ desktop computer prices
The first three results for each search are provided along with a link to get more results.
I ran a few Google searches but was unable to duplicate the results. Not a surprise however since Google is likely testing with a small group of users. However, as Andy notes at the end of his post, this could all just be adware. Stay tuned?
Postscript: Google has confirmed that they are testing the alternate results feature.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
*Super Saver Rates expire Jan 24.