SEO News
Search

Google Testing New Related Searches & Clustering System?

by , Comments

Over at Search Engine Lowdown, Andy reports that a member of his team has possibly discovered a new feature that Google might be testing. Then again, it could be adware.

So what is Google possibly testing? As Beal explains (screenshots provided), an icon at the bottom of web results pages labeled "try alternate searches" allows the searcher to open a new page with searches for related terms. For example, a search for "desktop computer" offers a link to a page of "Try alternate searches" for the queries:

+ computer support
+ computer buying guide
+ free desktop wallpaper
+ desktop computer prices

The first three results for each search are provided along with a link to get more results.

I ran a few Google searches but was unable to duplicate the results. Not a surprise however since Google is likely testing with a small group of users. However, as Andy notes at the end of his post, this could all just be adware. Stay tuned?

Postscript: Google has confirmed that they are testing the alternate results feature.


ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus