New York gubernatorial candidate Eliot Spitzer is apparently targeting campaign ads on Google to the name of one of his prosecution targets. Spitzer, currently New York's attorney general, has ads showing up when people search for AIG -- the acronym of insurance company American International Group. More details from Reuters in NY's Spitzer Gubernatorial Campaign Goes to Google
Google's policies allow for terms that are also trademarks to be targeted with ads as long as the trademark isn't used in ad copy. Spitzer's ads apparently didn't do that, saying only "Spritzer for NY Governor." When I run that query now, I also don't see the ads at all. However, it was interesting to see a New York Times ad targeting the word:
Insurer Admits Bad Accounting
Read this article at NYTimes.com
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!