New York gubernatorial candidate Eliot Spitzer is apparently targeting campaign ads on Google to the name of one of his prosecution targets. Spitzer, currently New York's attorney general, has ads showing up when people search for AIG -- the acronym of insurance company American International Group. More details from Reuters in NY's Spitzer Gubernatorial Campaign Goes to Google
Google's policies allow for terms that are also trademarks to be targeted with ads as long as the trademark isn't used in ad copy. Spitzer's ads apparently didn't do that, saying only "Spritzer for NY Governor." When I run that query now, I also don't see the ads at all. However, it was interesting to see a New York Times ad targeting the word:
Insurer Admits Bad Accounting
Read this article at NYTimes.com
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.