Both Revolution and Netimperative report that 192.com, an online directory enquiry service from the UK has just relaunched. The online directory enquiry used to rely on subscriptions for revenue but will now rely on advertising. Some "extended" information is still available by subscription but it's even possible to earn credits to view the data for free.
Revenues, previously generated by subscriptions, will now be focused on online advertising via a new priority listings product, which enables listed businesses to pay to appear at the top of the search results.
Four categories of search are available and available from tabs on the 192.com home page:
Need an aerial view of a location? 192.com now offers aerial views for many UK locations. Here's an example.
The content that 192.com searches (they claim about 130 million entries) comes from a variety of sources including BT, Thomson, Dun & Bradstreet and the Electoral Roll.
The firm has also introduced a web-based mobile phone tracking system, ?Phone Track?, targeted at parents wanting to keep an eye on their childrens? whereabouts.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!