SEO News
Search

Updated Research Paper: A Taxonomy of Web Spam

by , Comments

A week ago, Chris blogged about the First International Workshop on Adversarial Information Retrieval on the Web that will be part of the WWW2005 Conference next month in Japan.

One of the papers that will be presented at the conference: Web Spam Taxonomy, by Zolta Gyongyi and Hector Garcia-Molina from the Stanford Database Group has been updated and is now available full text (9 pages; PDF) online.

It's a very interesting read.

From the abstract:

Web spamming refers to actions intended to mislead search engines into ranking some pages higher than they deserve. Recently, the amount of web spam has increased dramatically, leading to a degradation of search results. This paper presents a comprehensive taxonomy of current spamming techniques, which we believe can help in developing appropriate countermeasures.


ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus