SEO News
Search

Building Intelligent Search Tools

by , Comments

It's two for Tuesday on the SEW Blog. (-: We have two travel search news items and two posts about multimedia search. We'll end the day with our second post containing a Q&A interview. This one comes from SAPInfo.com and is titled: Intelligent Search Engines Save Time. Gerhard Weikum, Director of Research for Information Systems at the Max Planck Institute in Germany, shares his thoughts about developing and building more intelligent search tools.

From the interview:

Q. How can search engines become fit for complex queries?

Weikum: Search engines need more context. They need something like an interest and experience profile of the user, and they also need a profile in terms of the data. The profiles must have a clear structure, notation system, and the relationships between related words. Such relationships would include an awareness that witches in literature are typically women or that Scotland is part of Great Britain. Computers can be taught an awareness of context and background knowledge, which can lead to a search engine capable of a satisfactory answer to a tricky query.


ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus