Yahoo has acquired TeRespondo, a Brazillan PPC search network that plays in the Latin American market.
Clickz's Kevin Newcomb writes in the article: Yahoo! Buys Brazilian PPC Search Network, that the terms of the deal were not disclosed.
Overture opened an office in Brazil in October 2004 and has built a distribution network that includes Yahoo, Cadê?, IBest and Bondfaro. It will now include all the sites in TeRespondo's network, including MSN Brazil, UOL, IG and Buscapé audience. The company provides each advertiser with a full-service account manager to translate and review client keywords and phrases to make sure they are relevant and effective for a Spanish-speaking audience.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!