Google is taking what it calls the first step toward a video search service, asking for submissions from anyone who wants to share their video on the web. Google will index the video and will host video content on its web servers.
With today's launch of the Google Video Upload Program, there's no search capability for video. Eventually, Google plans to allow users to search for video and play video that content providers are willing to share for free. Google also plans to put a payment mechanism in place that allows owners to charge users to view video online.
Why no search function with this new service? "The world of video is very complex and we recognize that," said Jennifer Feikin, Director of Google Video. "This project is to understand how people have authored their video" so that Google can gain experience with the myriad formats before providing a search capability.
Google will accept video in any digitized format that can be uploaded, but will not accept video tapes, discs or other physical media. Content in MPEG 2 or MPEG 4 formats has the best chance of quick indexing, though Google wants video in any digital format.
Copyright remains with the video content owner. Google will only accept video content where all audio, video and other rights are owned by the submitter. Any type of content that doesn't contain porn or other obscene material is acceptable.
The indexing process will use meta data embedded in the video, and Google also provides a form for content providers to provide additional meta data about the content. If the video has captioning information or transcripts, Google will make use of that, as well.
For more information see the Google Video Upload Program FAQ.
Google continues to make small but incrementally interesting progress with its video search initiatives. We'll continue to follow Google's foray into the world of video search and playback as the company continues to expand into this space.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!