Yahoo has extended its existing partnership to provide paid listings to Lycos Europe in what's called a "multi-year" agreement. The deal covers sponsored search results on Lycos sites for the UK, France, Germany, Italy, Spain, The Netherlands, Sweden, Austria and Switzerland.
The deal also makes Yahoo the exclusive provider of contextual ads to Lycos Europe properties in the UK, France, Germany, Italy, Spain and The Netherlands. Google was the previous contextual provider, to my knowledge, having signed a deal in 2003.
Contextual ads will show up in the chat, email, directory and channel pages in all named countries and additionally in Lycos Shopping pages for all by Spain and The Netherlands.
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