AOL Introduces Pay-Per-Call Ads
AOL Search has quietly launched a pay-per-call advertising program, powered by Ingenio. The program is similar to pay-per-click programs offered by Google, Overture and others, with several key differences. Pay-per-call ads appear at the top of sponsored links in AOL Search results, and display a toll-free number in the search result. Clicking on the ad directs the searcher to an information page with a description and additional details about the advertiser, rather than to a landing page on the advertiser’s web site.
I’m planning an in-depth look at AOL’s new program next week. Meanwhile, check out the SearchDay article Pay-Per-Call: A New Avenue for Search Marketers, or if you can’t wait to sign up, visit Ingenio to learn more.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now