Last July we posted an item to the SEW Forums about Google asking ICANN (the domain name organization) to not allow Froogles (a discount shopping site) to use the domain because it was "confusingly similar" to Google.
Google lost. The AP reported:
"The dissimilar letters in the domain name are sufficiently different to make it distinguishable from Google's mark," the panel found. The name Froogles.com "creates an entirely new word and conveys an entirely singular meaning from the mark."
Again, this all went down last July.
Today, the South Florida Sun-Sentinel reports that Google has now filed suit against Froogles in a U.S. federal court alleging trademark infringement.
A David-vs.-Goliath saga pitting a Long Island entrepreneur against Internet giant Google Inc. may hinge on just that, according to papers filed this week in federal court..."Personally, I find it ironic that a company whose motto is 'do no evil' would put so much effort into trying to muscle me out of my business," [Richard] Wolfe [the owner of Froogles.com] wrote in an e-mail Thursday...Google spokesman Steve Langdon said federal court was the proper venue for deciding issues of "use and registration" of the trademark "in a single proceeding."
We've also tracked down the full text of the complaint that Google filed with the U.S. District Court for the Eastern District of New York. You can access the filing (68 pages; PDF) here.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!