Yes, it's another mainstream press look at the click fraud issue. This time David Vise from the Washington Post writes,
Google, Yahoo and other providers of online ads said they are increasingly being targeted by online fraudsters, who exploit weaknesses in the Internet ad system to generate revenue or hurt their competitors.
The article also includes comments from Jessie Stricchiola, from Alchemistmedia.com who has some very strong words about how Google handles click fraud. He says that the company "flat out" is "ignoring advertisers." You'll also read comments from Andy B. and Dan Shapero from Net Applications.
Salar Kamangar, a product manager at Google is also quoted. He tells the Washington Post,
I would characterize the problems due to click fraud as small. We have a software system that filters out fraudulent clicks even before advertisers get billed for them..."This is not a significant problem," Google's Kamangar said. "Google's technology detects invalid clicks, including instances when publishers click on their own ads.
I think something has to be done about this [click fraud] really, really quickly, because I think, potentially, it threatens our business model.
Much more in the Washington Post article: Online fraud artists click to steal.
Also, Danny's post on Friday includes links to other articles on the topic.
Last Week to Save on SES London Tickets!
Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry at SES London. Find out more ››
*Saver Rates expire this Friday, Dec 13.