Last year, I did a breakdown for Search Engine Watch members of what all those parameters mean that are embedded within a Yahoo redirection string. Huh? When you click on a listing at Yahoo, you're actually redirected through Yahoo's own servers and certain information embedded in the redirection URL is recorded. Nacho Hernandez spots some new one ones since I wrote about this last year and tries his own dissection in Stripping out the Guts of a Yahoo! Search URL at Search Engine Roundtable. Ideally, no one would have to dissect at all -- Yahoo would just explain what the codes mean. I asked last year, but no one ever got back on that particular question :). OK, I'll be asking again. Meanwhile, want to discuss or contribute? Visit our forum thread, Defining the Yahoo! Search URL Parameters.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!