Last year, I did a breakdown for Search Engine Watch members of what all those parameters mean that are embedded within a Yahoo redirection string. Huh? When you click on a listing at Yahoo, you're actually redirected through Yahoo's own servers and certain information embedded in the redirection URL is recorded. Nacho Hernandez spots some new one ones since I wrote about this last year and tries his own dissection in Stripping out the Guts of a Yahoo! Search URL at Search Engine Roundtable. Ideally, no one would have to dissect at all -- Yahoo would just explain what the codes mean. I asked last year, but no one ever got back on that particular question :). OK, I'll be asking again. Meanwhile, want to discuss or contribute? Visit our forum thread, Defining the Yahoo! Search URL Parameters.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!