Moments ago, Google launched a new feature called My Search History that automatically remembers every query and search result page you viewed, making everything searchable. In my opinion, it's the strongest personalization offering from a major search engine to date. See my SearchDay article, Google Personalizes the Web, for a detailed run-down of the new service.
Search Engine Watch members will also want to read Danny's article, Search Personalization: A Marketer's Perspective which offers tips for search marketers on preparing for the coming of personalized search results. Click here to learn more about becoming a member.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!