Moments ago, Google launched a new feature called My Search History that automatically remembers every query and search result page you viewed, making everything searchable. In my opinion, it's the strongest personalization offering from a major search engine to date. See my SearchDay article, Google Personalizes the Web, for a detailed run-down of the new service.
Search Engine Watch members will also want to read Danny's article, Search Personalization: A Marketer's Perspective which offers tips for search marketers on preparing for the coming of personalized search results. Click here to learn more about becoming a member.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!