Before search forums, it was mailing lists that search marketers used to talk with each other. In particular, I-Search was a venerable institution that sadly died as forums finally overtook it. But last year, the last I-Search moderator Andrew Goodman decided to give mailing lists another go. SEM 2.0 was launched. It's built up steam since then and worth a subscription. It won't replace forums for many people. However, the list has shown that discussions via your inbox can still thrive.

Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!

