Yahoo's launched a new "Think Big" contest that will give a small business 10 million ad impressions across its ad network.
How to enter and win? First, you need to be a small business in the United States that meets these criteria -- and there are a lot of them, so read carefully.
Find yourself a match? Then sit down and write in 500 words or less why your business would benefit from winning, which you can submit here.
You'll need to get through two initial rounds of judging, as described in the rules. Five finalists will be judged by Sir Richard Branson, founder of the Virgin Group (and who runs my favorite airline, Virgin Atlantic. But ironically, his Virgin internet access service in the UK is partnered with Google).
Impress Sir Richard, and you could win the prize, which breaks down into:
- 8 million Yahoo Sponsored Search impressions
- 2 million banner ad impressions on Yahoo
Yahoo may also provide inclusion within Yahoo Shopping and Yahoo Local depending on the type of business that wins. To learn more, visit the Think Big web site. Want to discuss? Join our forum thread, Yahoo! Think Big Contest.
So how's it work if you win? Will people pick whatever terms they want and then be guaranteed a top placement for all those words? Will they always be top or just visible on the page? I sent these questions on to Yahoo, which responded:
The winner will work with an account manager to develop and execute a paid search plan that best meets their needs. This will include the selection of keywords, writing title and descriptions and selecting the appropriate landing pages. The placement will vary based on the keyword so as to optimize yield.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!