I'm sure Danny will have more to say later but I thought I would point out that the Interactive Advertising Bureau/PricewaterhouseCoopers Internet Advertising Revenue Report with 2004 revenues was released today. Zachary Rodgers takes a look in this Clickz article.
Search marketers continued their stampede. Annual revenue in this category leapt from 35 to 40 percent of the overall spend. On a dollar basis, search revenues were up more than half to $3.9 billion.
This press releases from the IAB has much more along with a few tables that break the numbers out by:
+ Ad Format
+ Ad Categories
+ Pricing Model
Want more? No problem. The full text of the report is available here. It's loaded with charts and tables.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!