The folks over at Pandia have alerted us to a new benchmark study from the University of Wisconsin's E-Business Consortium that looks at 12 desktop search tools.
The 15 page report: Benchmark Study of Desktop Search Tools, is available in full text as a PDF file.
The benchmark criteria that were used for the evaluation included usability, versatility, accuracy, efficiency, security, and enterprise readiness. When all the results were reviewed, it was determined that most of the desktop search tools were still too immature for significant business use due primarily to a lack of mature security and overall manageability.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.