According to a Clickz story, SBC's SMARTPages and YellowPages.com are announcing flat-rate pricing packages hoping to get more local customers advertising online. The program will be run by TrafficLeader.
TrafficLeader's role is to buy keywords on each search engine on behalf of advertisers, guaranteeing them a certain number of clicks a month. TrafficLeader also enables the Yellow Pages companies to aggregate reporting data and pass them along to the merchant.
More in this news release.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.