What's the Score? Basic Web Analytic Terminology from Scottie Claiborne at Search Engine Guide is a nice refresher on some basic terms related to web site statistics and analytics. Hits versus page views, what referrer strings can show and so on. When that's whetted your appetite, Log file analysis for search engine optimization from Kalena and Jerry Jordan at Pandia digs in a bit deeper into the basics of key stats you'll want to monitor.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!