What's the Score? Basic Web Analytic Terminology from Scottie Claiborne at Search Engine Guide is a nice refresher on some basic terms related to web site statistics and analytics. Hits versus page views, what referrer strings can show and so on. When that's whetted your appetite, Log file analysis for search engine optimization from Kalena and Jerry Jordan at Pandia digs in a bit deeper into the basics of key stats you'll want to monitor.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.