At a recent Search Engine Strategies conference, representatives from some of the major webfeed and news syndication services sat down talked about how to prepare, submit, and subscribe to the various webfeed search engines. In today's SearchDay article, Feeds: A New Channel for Search Marketing, guest writer Shari Thurow recounts the lively panel featuring Bloglines' Mark Fletcher, Feedster's Scott Rafer, Moreover's Jim Pitkow, Topix.net's Chris Tolles and Yahoo's Jeremy Zawodny, discussing the opportunities webfeeds provide for both searchers and marketers.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.