The Media Post article, Fastclick Takes On Google With Contextual Ads, offers a look at the new FastClick program that launched yesterday.
As expected, online ad network Fastclick Monday began offering contextually relevant text ads--similar to Google's AdSense--to its publishing and advertising clients...Fastclick's entry into contextual search advertising and its initial public offering announced last month are directly related, analysts speculated. "Investors are now going to look to Fastclick to make sure they have a full quiver of arrows," said Gary Stein, a Jupiter Research analyst. "It's important that any company can round out all of their capabilities."
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!