The Media Post article, Fastclick Takes On Google With Contextual Ads, offers a look at the new FastClick program that launched yesterday.
As expected, online ad network Fastclick Monday began offering contextually relevant text ads--similar to Google's AdSense--to its publishing and advertising clients...Fastclick's entry into contextual search advertising and its initial public offering announced last month are directly related, analysts speculated. "Investors are now going to look to Fastclick to make sure they have a full quiver of arrows," said Gary Stein, a Jupiter Research analyst. "It's important that any company can round out all of their capabilities."
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!