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Google Lowers Urchin Price, Continues Discounting Strategy

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This afternoon the Googleplex announced that a monthly subscription to Urchin on Demand, a web analytics service, has been reduced by 60% to $199 per month. Google acquired Urchin about a month ago.

The $199 per month Urchin On Demand also now includes report profiles for up to fifty individual websites (Urchin's previous offering included reporting for only one site). The price includes up to 100,000 pageviews per month. Users can add one million more pageviews for only $99 more per month.

In addition to the reduced price and increased number of profiles, Urchin On Demand is now able to import -pay--per-click costs directly from Google AdWords accounts.

By the way, the lower Urchin price is a continuation of Google's trend of discounting products to win marketshare. The Picasa photo software it gave away for free after it was originally for sale at $30. Keyhole was reduced in price. This past post gives some more background on this Google strategy


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