Word that Yahoo has extended its deal Mark Burnett Productions, the producer of "The Apprentice," to produce the official site for the program. Additionally, Yahoo will also produce the official site for a new version of "The Apprentice" starring Martha Stewart.
The extension will include versions of "The Apprentice" with Donald Trump, as well as the highly anticipated "The Apprentice" with Martha Stewart. The agreement also allows for future versions of "The Apprentice" following the 2005-2006 television season. The agreement expands on the successful alliance between Mark Burnett Productions and Yahoo! that produced the official sites for the last two cycles of "The Apprentice" and the premiere season of "The Contender."
More about the Burnett/Yahoo relationship in this blog post from January.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.