Hey, this is cool. Lisa Guernsey has written an article in The New York Times: The Cellphone's Potential as a Search Tool Gets Tapped about one of my favorite topics, mobile search. Most of the services mentioned in the article have been reported on and linked to on this blog numerous times. Nevertheless, I'm thrilled to see mobile search getting attention in The Times, kudos Lisa!
Btw, I've also posted here about location-based sevices starting to come on strong. Word of two new services from Sprint that only requires a mobile phone and monthly subscription fee.
Whether a customer needs roadside assistance or driving directions, Sprint is ready to deliver, thanks to a pair of newly introduced location-based services (LBS). The Roadside Rescue subscription runs $4 per month and gives Sprint customers the ability to request roadside assistance, as well as have their location pinpointed. Sprint said it has the ability to deliver turn-by-turn driving directions to a location based on a customer's whereabouts.
Last Week to Save on SES London Tickets!
Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry at SES London. Find out more ››
*Saver Rates expire this Friday, Dec 13.