PPCReports from SES Toronto: Day One

Reports from SES Toronto: Day One

If you’re interested in learning about what’s being said at SES Toronto, ace reporter Barry Schwartz (aka RustyBrick) has posted reports from 5 sessions that took place on Wednesday.

+ Cleaning Up Spam & Other Messes

+ Organic Listings Forum

+ Buying Search Engine Advertising

+ Balancing Paid & Organic Listings

+ Link Strategies 2005

Finally, in the InternetNews.com article: Google’s Golden Triangle, Sean Michael Kerner offers highlights from panel the featured Gord Hotchkiss from Equiro, and Debbie Jaffe, product marketing manager at Google. Hotchkiss talked about the results of an eye-tracking study.

Just like the famed Bermuda Triangle that traps wayward travelers, there is a “golden triangle” on Google that “traps” users’ eyeballs. The golden triangle is a triangle-shaped viewing pattern that reaches out from the top left of the search results page…Jaffe agreed with Hotchkiss’ findings for the most part. But she added that the golden triangle, in terms of clicks at least, is more focused specifically on the top organic results as opposed to the whole top-left corner.

Resources

The 2023 B2B Superpowers Index

whitepaper | Analytics The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing

whitepaper | Analytics Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook

whitepaper | Digital Marketing The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

whitepaper | Digital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y