If you're interested in learning about what's being said at SES Toronto, ace reporter Barry Schwartz (aka RustyBrick) has posted reports from 5 sessions that took place on Wednesday.
+ Cleaning Up Spam & Other Messes
+ Buying Search Engine Advertising
+ Balancing Paid & Organic Listings
Finally, in the InternetNews.com article: Google's Golden Triangle, Sean Michael Kerner offers highlights from panel the featured Gord Hotchkiss from Equiro, and Debbie Jaffe, product marketing manager at Google. Hotchkiss talked about the results of an eye-tracking study.
Just like the famed Bermuda Triangle that traps wayward travelers, there is a "golden triangle" on Google that "traps" users' eyeballs. The golden triangle is a triangle-shaped viewing pattern that reaches out from the top left of the search results page...Jaffe agreed with Hotchkiss' findings for the most part. But she added that the golden triangle, in terms of clicks at least, is more focused specifically on the top organic results as opposed to the whole top-left corner.
Marketers Rejoice! ClickZ has launched ClickZ Live, an educational series to bring you innovative online marketing strategies and techniques. Learn to construct and successfully execute multi-channel marketing campaigns, plus identify key metrics and translate them into actionable plans.
Thursday, July 18: ClickZ Live will be in Vancouver, BC. Register before July 1 to save $100!
