All too often it seems that search marketers have a sole objective of getting top-ten rankings in search results. While that's a noble goal, it's wasted effort if searchers click through to your web site and then don't do something—buy a product, sign up for your newsfeed, register for your conference—whatever your unique conversion opportunity happens to be.
A new book from ClickZ columnists Bryan and Jeffrey Eisenberg extends the concept of search marketing to a much more thorough, holistic approach to online merchandising that focuses on converting searchers to buyers. It's a terrific book, packed with great ideas and eminently practical tips for improving your overall search marketing and web site development efforts. For more, see my review in today's SearchDay article, Converting Searchers to Buyers.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!