All too often it seems that search marketers have a sole objective of getting top-ten rankings in search results. While that's a noble goal, it's wasted effort if searchers click through to your web site and then don't do something—buy a product, sign up for your newsfeed, register for your conference—whatever your unique conversion opportunity happens to be.
A new book from ClickZ columnists Bryan and Jeffrey Eisenberg extends the concept of search marketing to a much more thorough, holistic approach to online merchandising that focuses on converting searchers to buyers. It's a terrific book, packed with great ideas and eminently practical tips for improving your overall search marketing and web site development efforts. For more, see my review in today's SearchDay article, Converting Searchers to Buyers.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
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