All too often it seems that search marketers have a sole objective of getting top-ten rankings in search results. While that's a noble goal, it's wasted effort if searchers click through to your web site and then don't do something—buy a product, sign up for your newsfeed, register for your conference—whatever your unique conversion opportunity happens to be.
A new book from ClickZ columnists Bryan and Jeffrey Eisenberg extends the concept of search marketing to a much more thorough, holistic approach to online merchandising that focuses on converting searchers to buyers. It's a terrific book, packed with great ideas and eminently practical tips for improving your overall search marketing and web site development efforts. For more, see my review in today's SearchDay article, Converting Searchers to Buyers.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!