Pam Parker's article, Display Ads Drive Searches in Yahoo! Case Study, reports on a new case study released by Yahoo that shows the "influence" of display ads on searcher behavior.
The study found that consumers who saw Harrisdirect's display ads -- which appeared in Yahoo! Mail, Yahoo! Finance and My Yahoo! -- later did 61 percent more searches on related terms than did a control group who'd visited the same part of the Yahoo! network but didn't see the ads.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!