Google Local UK has gained a new mobile site and the Google Scholar program now allows any library to establish direct links to content.
Google Blogoscoped notes that a mobile version of Google Local for the UK is now online. Google Local rolled out in the UK last month with a web, mapping and SMS service. More here: Google UK Gets Local Listings & Maps.
Over on ResourceShelf, my Direct Links to Articles: Google Scholar is Now Open to All Libraries explains how the Google Scholar program has expanded to allow any library to set-up direct links from to the full text of articles found in the Google Scholar database, assuming they have institutional subscriptions to the material. This effort began as a small pilot project in February.
BTW, don't forget many public libraries provide direct access to fee-based databases from home or office for free! All you need is a library card. These databases contain full text articles, full text books, and more. Each library offers different databases so be sure to find out what you can access. Here's an article with more info and a few examples.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!