Under the agreement, Answers.com will display product information from Shopping.com as a supplement to its content library. For instance, looking up "LCD Projector" on Answers.com will now provide - beyond the Answers.com complete explanation about the device and its technology - detailed information necessary for users to decide whether and where to buy a product, including access to product descriptions, reviews, and comparisons of merchant prices. Answers.com will receive a portion of revenues generated when consumers click through to merchants' sites.
Look for Shopping.com content to begin appearing on Answers.com this summer.
In other Shopping.com news...
Shopping.com Mortgages allows consumers to shop for mortgages with the same detailed level of associated attributes; customized search; and structured, intuitive presentation previously available only in consumer products and unprecedented in financial services. At the beta launch, consumers have access to, and can compare rates from, multiple credible lenders with representation in all 50 states. Attributes by which consumers can customize the search and presentation of offers include, among others, loan type, points, loan amount, lender's regional profile, monthly payments, closing costs, and down payment requirements.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
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