Click fraud has been getting a lot of press lately, and while the problem clearly exists, nobody's really certain how serious it is. In today's SearchDay article, Click Fraud: A Legal Look, guest writer Grant Crowell reports on a recent Search Engine Strategies panel that featured insights and advice from both legal experts and search marketers who have direct experience with the problem.
A longer version of this story for Search Engine Watch members describes the legal options available to advertisers who suspect that they've been the victim of click fraud, and the steps required to gather evidence and supporting information to take action against it. Click here to learn more about becoming a member.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.