SEO News
Search

A Legal Look at Click Fraud

Comments

Click fraud has been getting a lot of press lately, and while the problem clearly exists, nobody's really certain how serious it is. In today's SearchDay article, Click Fraud: A Legal Look, guest writer Grant Crowell reports on a recent Search Engine Strategies panel that featured insights and advice from both legal experts and search marketers who have direct experience with the problem.

A longer version of this story for Search Engine Watch members describes the legal options available to advertisers who suspect that they've been the victim of click fraud, and the steps required to gather evidence and supporting information to take action against it. Click here to learn more about becoming a member.


ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

Recommend this story

comments powered by Disqus