Have Search, Will Travel from MediaPost has David Berkowitz looking at travel search, the topic of three separate panels at the recent TravelCom conference. Some nice Yahoo stats on 76 percent of travel purchases being preceded by search -- and it taking six searches before a purchase is made. Some debate among a panel of newer travel search engines on how much information is too much. And a hushed room as an Avis rep downplays the need for meta travel search much less the internet: "The brand would be better off if the Intenet didn't exist." But it does, of course -- so the brand better get smart to it. Other panelists pulling in traffic from search certainly seemed to be.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!