If you're using even seemingly harmless search engine optimization techniques, your pages may be perceived as spam or even worse by users relying on assistive technologies to view the web, writes Matt Bailey in today's SearchDay article, Don't Disable Your Site for Handicapped Users. Search engines may not penalize you, but you'll almost certainly lose disabled users if you haven't tested your site using assistive technologies. In fact, you may be doing the online equivalent of parking in a handicapped space—and may not even realize you're being a jerk for doing so.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!