If you're using even seemingly harmless search engine optimization techniques, your pages may be perceived as spam or even worse by users relying on assistive technologies to view the web, writes Matt Bailey in today's SearchDay article, Don't Disable Your Site for Handicapped Users. Search engines may not penalize you, but you'll almost certainly lose disabled users if you haven't tested your site using assistive technologies. In fact, you may be doing the online equivalent of parking in a handicapped space—and may not even realize you're being a jerk for doing so.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.