A new Forrester/Shop.org report finds that online retailers more than doubled their search ads spend from 2003 to 2004. Of 136 retailers surveyed, they spent $877,630 on search ads in 2004, over double the $399,923 spent in 2003. Retailers also reported that search traffic made up a giant 43 percent of traffic to their web sites. More details in this press release on the study and some charts in this ClickZ article: Online Retail Growth Robust.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!