Information Week has just published a three page Q&A interview with Google CEO, Eric Schmidt. The article focuses on Google's involvement in enterprise search marketplace but will also be of interest to all who watch Google closely. Here's a look at some of what was discussed including his answer to the question including his response to the question, "Is Google the Wal-Mart of the information economy?" Penenberg asked made this comparison a few weeks ago.
+ On Google's enterprise business:
"It turns out that one of the most bizarre things about this business is it's actually growing quite quickly and quite profitable, even after lowering the prices 40%."
+ Schmidt says that price and simplicity are two elements of Google's enterprise strategy. When asked why others haven't caught onto this he says:
I think we have some unfair advantages, if you will. We have scale effects. It's very, very difficult to build these things. There are hundreds of technical people who built this.
+ He says that specialized tools will always exist and Google should, "integrate with them in whatever way makes sense." He later says that:
There are legal search engines that understand the law at a semantic level that's required. There are health search engines that do the same thing. That's not something we're going to do. It's too specialized. It's too small a market.
+ On the Wal-Mart analogy.
InformationWeek: Is Wal-Mart an apt comparison? Is Google the Wal-Mart of the information economy?
Schmidt: Wal-Mart means good and bad things to people.
InformationWeek: It's a loaded question.
Schmidt: Yes. We're certainly the low-cost, high-volume supplier in the distribution market. That allows us to do things the other people can't. So in that sense, I think the analogy is apt.
The interview also includes questions and answers about China, security, and also includes a comment or two from Dave Girouard, general manager for Google Enterprise.
Finally, Schmidt is asked if Google is contrary to traditional IT. He responds:
It's not contrary but it's different. We delight as a company in doing everything differently. ...In his group, we have the wildest meetings, because it's basically all these people who want to change IT.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!