Threads of the Web - Linking for Success from Scottie Claiborne at Search Engine Guide is a nice overview to the types of links you might want to obtain to help search engines and human visitors down these "roads" to your site. She also offers some short tips about each type.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.