Spotted via Search Engine Lowdown, Search-Related Ads Rely on Poetry of Words, Numbers from the LA Times (free reg. required) looks at Google's in-house team of "maximizers" who work with clients to improve ad copy and performance.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.