Spotted via Search Engine Lowdown, Search-Related Ads Rely on Poetry of Words, Numbers from the LA Times (free reg. required) looks at Google's in-house team of "maximizers" who work with clients to improve ad copy and performance.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!