Earlier this month, we mentioned how any library can now set up direct links to the full-text articles found in Google Scholar. In other words, say an article is kept behind password protection. If a library has a subscription, they can enable Google Scholar so that their patrons can automatically view the material. Spotted via On Google Scholar, Library Collections Linked on Google Scholar for Free is a recent article from Barbara Quint that looks at this and other library issues with Google Scholar, in more depth. See also Gary's post at ResourceShelf, Direct Links to Articles: Google Scholar is Now Open to All Libraries and information from Google here: Google Scholar: Support For Libraries.
Know your Ambiguous Customer: Effective Multi-Channel Tracking
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