PPCYahoo and Google Rewrite the Information Industry Playbook, Divert Ad Revenues from Newspapers

Yahoo and Google Rewrite the Information Industry Playbook, Divert Ad Revenues from Newspapers

Information industry consulting firm Outsell has published a new study about how Google and Yahoo have “rewritten the information industry playbook.”

Outsell wrote that Google and Yahoo! are “clearly diverting advertising revenue” directly from the newspapers and magazines owned by the 10 largest information companies. In fact, Outsell found that the newspapers owned by the New York Times Co. are struggling as the industry in general tries to “recapture ad revenue growth and young audiences.”

More info in the Media Post story: Report: Google, Yahoo! Taking Ads From Newspapers.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y