SEO News

Yahoo and Google Rewrite the Information Industry Playbook, Divert Ad Revenues from Newspapers

by , Comments

Information industry consulting firm Outsell has published a new study about how Google and Yahoo have "rewritten the information industry playbook."

Outsell wrote that Google and Yahoo! are "clearly diverting advertising revenue" directly from the newspapers and magazines owned by the 10 largest information companies. In fact, Outsell found that the newspapers owned by the New York Times Co. are struggling as the industry in general tries to "recapture ad revenue growth and young audiences."

More info in the Media Post story: Report: Google, Yahoo! Taking Ads From Newspapers.

The Original Search Marketing Event is Back!
SES DenverSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!

Recommend this story

comments powered by Disqus