Over at Search Engine Guide, you'll find a new compilation from Robin Nobles that lists a number of cool tools that just happen to be free.
I'm glad to see that Robin included the "most excellent" SnapTools/WebAttack site on her list. Over the years I've used this directory to find and learn about a number of worthwhile freeware and shareware tools. Her first compilation of cool tools is available here.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.