SEO News
Search

Yahoo Gives New Life to Failed TV Music Program

by , Comments

We've read plenty about Yahoo's interest in offering new and original content (in many formats) on their service. Today, the International Herald Tribune/New York Times reports that Yahoo is now offering new, on-demand webcasts of a live concert music program called Pepsi Smash. What makes it more interesting is that this program failed when it aired on the WB last year.

Yahoo hopes "Smash" will also be helpful in promoting it's digital music offerings.

As a program on the WB network, "Smash" attracted an average of just 1.3 million viewers in eight episodes last summer...For the Internet, "Smash" is, in essence, being revived as a cluster of short segments provided on demand, many lasting less than four minutes. "You're sitting at your computer, you can click away, you can do other things, you think short and to the point," said Dave Goldberg, vice president and general manager of Yahoo Music. "People getting it right away is really important."

The Original Search Marketing Event is Back!
SES AtlantaSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!

Recommend this story

comments powered by Disqus