Shopping search is hot.
As you know, eBay purchased Shopping.com last week and today, we're learning that Shopzilla (they also operate BizRate) has by acquired by E. W. Scripps Company for $525 million in cash. Scripps owns numerous newspapers, tv stations and satellite tv networks (HGTV, Food Network, Fine Living, etc.)
A webcast will take place here at 5:30 PM EDST this afternoon.
Want to discuss? Visit our forum thread, Shopzilla / Bizrate Acquired.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.